Tucked away in the northeast corner of South Dakota, amidst the cornstalks and jackrabbits, lies a 130-year-old dairy operation that embodies passion, perseverance, and a commitment to finding the right people. This is the captivating story of MoDak Dairy in Goodwin, S.D., a family-owned farm that has been recognised as a Top Producer of the Year finalist in 2023.
On any typical day, you can find brothers and co-owners Greg and Jim Moes, along with Greg’s son Jacob, the farm’s herd manager, working tirelessly alongside their dedicated team of over 40 employees. From tending to the vast 4,000 acres of cropland to caring for the impressive herd of nearly 6,000 Holsteins and beef-on-dairy cattle, the Moeses are known for rolling up their sleeves and getting their hands dirty. This deep-rooted passion for dairy farming is a tradition that has been passed down through generations in the Moes family, dating back to their great-grandparents who purchased their first parcel of land in 1894.
Not long after graduating from high school, Greg and Jim made the decision to return to the family farm, driven by a shared vision to contribute to its enduring legacy. While many of their peers pursued higher education and different career paths, the Moes brothers opted for the school of hard knocks, learning valuable lessons through hands-on experience and mentorship from friends and neighbours. Their commitment to continuous learning and improvement is evident in their advice to fellow farmers: read, read, read. By staying informed and seeking out new knowledge from trusted sources, the Moeses have been able to adapt and thrive in an ever-changing industry.
Expanding and Diversifying in the Face of Challenges
The growth of MoDak Dairy has not been without its challenges. In the late 2000s, the Moeses faced a pivotal moment when they had to decide the future trajectory of their farm. Despite uncertain milk prices and financial constraints, the family made the bold decision to expand their herd from 300 cows to 2,000 cows, demonstrating their unwavering commitment to the farm’s longevity.
Amidst the trials and tribulations of the dairy industry, the Moeses embraced innovation and diversification to mitigate risks and seize new opportunities. By incorporating genomic testing technology and beef genetics into their breeding program, the family maximised efficiency and sustainability within their operation. The strategic decision to introduce beef-on-dairy cattle not only addressed surplus heifer production but also created a new revenue stream for the farm.
Embracing Change and Innovation
In 2009, during another period of low milk prices, the Moes family embarked on a pioneering venture by breeding dairy cattle with Akaushi, a premium beef breed known for its superior marbling and flavour. This innovative approach to cross-breeding has not only positioned MoDak Dairy as a leader in the market but has also captivated consumer demand for high-quality American Wagyu beef.
To support their expanding beef-on-dairy operation and promote self-sufficiency, the Moeses invested in a state-of-the-art heifer facility equipped with modern amenities and advanced management practices. By leveraging the expertise of consultants, employees, and strategic partners, the family has ensured the success and sustainability of their diversified enterprise.
Building a Strong Team and Family Culture
At the heart of MoDak Dairy’s success is the strong sense of family and community that permeates every aspect of the operation. The Moeses consider their employees as an extension of their family, valuing long-term relationships and fostering a supportive work environment. Through collaboration with trusted advisers and consultants, the family has received valuable guidance and insight to navigate complex business decisions and drive growth.
As the fifth generation of the Moes family continues to uphold the legacy of farming and family values, the vision for MoDak Dairy remains focused on creating a multigenerational opportunity for future generations. By passing on their knowledge, passion, and dedication to the next wave of farmers, the Moeses are preserving a tradition that spans over a century.
In conclusion, MoDak Dairy stands as a shining example of resilience, innovation, and commitment to excellence in the agricultural industry. Through embracing change, fostering a strong team culture, and prioritising family values, the Moes family has forged a path to success that honours their heritage and paves the way for a prosperous future.
