MLA Updates for 2024 recently concluded, providing valuable insights and updates to stakeholders in the red meat industry. The event, held on Thursday 10 October, attracted around 350 attendees who were treated to speaker panels, presentations, and demonstrations.
The Managing Director of MLA, Michael Crowley, highlighted the importance of exploring tools and technology that will drive the industry forward in the next five years. He expressed his satisfaction in working with producers, receiving feedback, and strategizing on creating and capturing value for all participants in the supply chain.
The event featured experts from various sectors across Australia, including government officials and industry bodies, who shared their perspectives on key topics impacting the red meat industry. The overarching theme of ‘Creating value across the supply chain’ was emphasized throughout the day.
One of the highlights of the event was the keynote address by Wayne Crofts, CEO of Craig Mostyn Group, who discussed strategies for maximizing value from the Australian paddock to the global plate. In addition, a panel of industry speakers joined Michael Crowley to delve deeper into value creation within the industry.
Presentations at the event covered a wide range of topics, including digital agriculture, carcase feedback, and various MLA programs aimed at enhancing value across the supply chain. Attendees also had the opportunity to engage with MLA staff on the latest research and development initiatives, adoption strategies, and marketing efforts.
Live demonstrations with sheep, cattle, and carcases provided a hands-on experience for attendees to learn more about MLA’s activities and how they could get involved. The afternoon session featured a ‘Mini Carbon EDGE’ workshop, offering insights into emissions reduction and carbon storage activities in grazing livestock businesses.
The interactive nature of the event allowed attendees to ask questions, share their insights, and network with industry peers. The feedback and discussions from producers and stakeholders will play a crucial role in shaping the industry’s direction in the upcoming year.
For those who couldn’t attend the event in Perth, a full gallery of the MLA Updates 2024 is now available online, providing a glimpse into the valuable discussions and presentations that took place.
Overall, MLA Updates 2024 served as a platform for industry professionals to come together, exchange ideas, and collaborate on advancing the red meat industry. The event not only highlighted current challenges and opportunities but also paved the way for future innovations and growth within the sector.
As we look ahead to the next MLA Updates event, it’s evident that the industry is poised for meaningful progress and transformation. Stay tuned for more updates and insights from the red meat industry as stakeholders continue to drive value creation and sustainability across the supply chain.
Didn’t make it to Perth? You can now view the full gallery from the event and stay informed about the latest developments in the red meat industry. Subscribe to Cattle Weekly’s Newsletter to receive regular updates and insights from the industry. Feel free to leave your thoughts and questions in the comments section below to join the conversation.
