Are you passionate about the red meat industry and want to improve your community engagement skills? Well, you’re in luck! Meat & Livestock Australia (MLA) is offering a unique training program called Ambassadors for the Red Meat Industry. This program aims to equip individuals within the red meat supply chain with the necessary skills to effectively communicate with the community and share their love for the Australian red meat industry.
What is the Ambassadors for the Red Meat Industry program?
The Ambassadors for the Red Meat Industry program is designed to upskill participants in the red meat supply chain on community engagement and key aspects of communication. The program provides professional training in various areas such as communication through media and social media, building trust with consumers, and telling authentic stories about working in the Australian red meat industry.
Why should you join the program?
If you’re looking to enhance your communication skills and become a champion for the red meat industry, this program is perfect for you. By participating in the Ambassadors program, you will gain the confidence and expertise to engage with people outside of agriculture and effectively communicate the positive aspects of the Australian red meat production.
Testimonials from program alumni
One of the program alumni, Victorian mixed farmer Jamie Pepper, shared his experience of becoming a Red Meat Ambassador. Jamie highlighted the value of upskilling in areas such as social media and media interviews. He mentioned that learning to use social media to tell his story and participating in mock media interviews were key takeaways from the program. Jamie emphasized the importance of preparation and staying on topic during interviews, skills he developed through the program.
Upcoming workshops
The Ambassadors for the Red Meat Industry program will be conducting four workshops between November 2024 and May 2025 in various locations across Australia. The workshops will be held in Brisbane, Melbourne, Sydney, and Western Australia. These workshops provide participants with hands-on training and practical skills to engage with the community and promote the Australian red meat industry.
Join the Red Meat Ambassadors network
Upon completing the program, participants will join a wider alumni network of like-minded industry champions. This network offers various engagement activities throughout the year, allowing Red Meat Ambassadors to practice their newly acquired skills. Alumni receive regular communication and updates via social media groups, newsletters, and WhatsApp, keeping them informed about the latest developments in the program.
How to get involved
If you’re interested in becoming a Red Meat Ambassador and enhancing your communication skills within the red meat industry, submit an expression of interest for the 2024-25 program. Don’t miss this opportunity to be part of a community of passionate individuals dedicated to promoting the Australian red meat industry.
In conclusion, the Ambassadors for the Red Meat Industry program is a valuable opportunity for individuals within the red meat supply chain to improve their communication skills and engage with the community effectively. By participating in this program, you will not only enhance your professional development but also contribute to the positive promotion of the Australian red meat industry. Join the Red Meat Ambassadors network today and make a difference in the industry!
