Meat & Livestock Australia (MLA) has recently appointed Allison Lee as its new General Manager of Communications. With a diverse background spanning across private and public sectors, Ms Lee brings a wealth of experience to her new role. Prior to joining MLA, she led communication teams in various industries and disciplines, including media and issues management, marketing communications, digital communications, and government services.
During her time at the NSW Government, Ms Lee managed Australian and international marketing communications for Destination NSW, promoting Sydney, regional New South Wales, and events like Vivid Sydney to international markets. She also worked on water portfolio campaigns focusing on water sharing plans, drought mitigation, and bushfire relief in regional communities.
Ms Lee’s most recent role was as the Executive Director of Public Affairs, Brand, and Marketing at Transport for NSW. In this position, she played a key role in delivering major bus and rail reforms, managing road safety communications, and overseeing marketing and sponsorship portfolios for significant events like the 90th Anniversary of the Sydney Harbour Bridge and the launch of new Sydney Metro lines.
Now, as the General Manager of Communications at MLA, Ms Lee will provide strategic direction and leadership to develop stakeholder engagement and communication strategies that aim to build awareness and adoption of MLA activities and programs. Her extensive experience and expertise are expected to drive significant benefits for producers, stakeholders, communities, customers, and consumers.
### Key Highlights of Allison Lee’s Career:
– Led communication teams in private and public sectors
– Managed Australian and international marketing communications for Destination NSW
– Worked on water portfolio campaigns focusing on water sharing plans, drought mitigation, and bushfire relief
– Executive Director of Public Affairs, Brand, and Marketing at Transport for NSW
With Ms Lee set to commence her role on 28th October 2024, she will be based in MLA’s North Sydney office. Managing Director of MLA, Michael Crowley, expressed excitement about Ms Lee’s appointment, highlighting her extensive executive-level experience and the value she will bring to the organization. Her leadership is especially crucial as MLA embarks on a new five-year strategic plan, aiming to enhance communication capabilities and drive industry-wide benefits.
### Conclusion:
Allison Lee’s appointment as the General Manager of Communications at Meat & Livestock Australia marks a significant milestone for the organisation. With her diverse background and extensive experience in communication, marketing, and public affairs, Ms Lee is poised to lead MLA’s communication team to new heights. Her strategic vision and leadership are expected to play a vital role in promoting MLA’s activities and programs, ultimately benefiting producers, stakeholders, communities, and consumers alike. We look forward to witnessing the positive impact of Ms Lee’s contributions to MLA’s communication strategies in the coming years.
