The American Wagyu Association (AWA) has recently appointed Jerry Cassady as its new Executive Director, and the excitement is palpable. With a wealth of experience from the American Angus Association, Cassady is set to bring a fresh perspective to the world of Wagyu beef.
In his new role, Cassady aims to leverage his 30 years of expertise to drive demand for Wagyu genetics both locally and internationally. Coming from an organization with over 22,000 members, he looks forward to the more intimate relationships he can build with the AWA’s membership base. With a keen eye for process efficiencies and a deep understanding of industry dynamics, Cassady is well-equipped to steer the AWA towards continued growth and success.
Jerry Cassady: A New Era for the American Wagyu Association
If you’re wondering what prompted the AWA’s unanimous decision to appoint Jerry Cassady as the new Executive Director, here’s a breakdown of his key strengths:
- Overseeing the Member Services Team: With a proven track record in managing large teams, Cassady is poised to lead the AWA to new heights.
- Efficiencies with processes and data submission: Streamlining operations and ensuring smooth data flow is one of Cassady’s core competencies.
- Association rules and bylaws: A strong understanding of regulatory frameworks will help the AWA navigate complex industry standards.
- Monitoring reported genetic conditions: With a focus on genetic health, Cassady will ensure that the AWA maintains the highest standards of quality.
- Event coordination and educational opportunities: With a passion for education, Cassady will create valuable experiences for AWA members.
The AWA board is confident that Cassady’s blend of personality and experience will align seamlessly with the association’s mission and values. His deep roots in the cattle industry, coupled with his passion for fostering growth and innovation, make him the perfect choice to lead the AWA into a new era of excellence.
Embracing the Wagyu Legacy: A Personal Journey
On a more personal note, Jerry Cassady’s connection to the cattle industry runs deep. Growing up in central Illinois on seedstock operations, he and his wife Ellen have a shared history steeped in agricultural tradition. Ellen’s family still operates a successful 5th generation Charolais program, showcasing their enduring love for the industry.
With five grown children, three grandchildren, and another on the way, the Cassady family embodies the spirit of generational farming. Currently residing in Southwest Missouri, amidst the picturesque landscapes of cow/calf country, Jerry and Ellen find solace in the rhythms of ranch life.
In conclusion, Jerry Cassady’s appointment as the new Executive Director of the American Wagyu Association heralds an exciting chapter for the world of Wagyu beef. With his wealth of experience, passion for innovation, and deep-rooted ties to the industry, Cassady is poised to lead the AWA towards a future filled with growth and success. As the Wagyu breed continues to capture the hearts and palates of beef connoisseurs around the world, Jerry Cassady’s stewardship promises to uphold the legacy of excellence that defines the Wagyu brand.
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