The dairy industry is one that requires hard work, dedication, and a deep-rooted passion for farming. In Australia, dairy farmers face a myriad of challenges that test their resilience and creativity. One family that has stood the test of time and overcome numerous obstacles is the Larson family from Florida, USA.
Red Larson, the patriarch of the Larson family, started his journey in the dairy industry in 1942 when he hand-milked cows for a meager $2 a day. His commitment to hard work and integrity laid the foundation for the Larson name to become synonymous with quality dairy products in the U.S. Today, Red’s son, Woody Larson, and grandsons, Travis and Jacob, oversee the operation of two dairies in Okeechobee County, Florida, where they milk 5,500 cows. Additionally, Red’s son, John, operates another dairy nearby, making the Larsons the largest family dairy in Florida.
### Challenges Galore
Jacob Larson, one of Red’s grandsons, openly acknowledges the challenges that dairy farmers face in the industry. From labor shortages to rising business costs, the obstacles are plenty. However, in the southeastern U.S., where the Larsons operate, environmental challenges pose the biggest hurdle for dairy farming. The region’s heat, humidity, and heavy annual precipitation make it difficult to maintain optimal conditions for dairy cows.
To combat these challenges, the Larsons focus on mitigating environmental factors and improving milk quality through innovative practices. Growing quality forage is another challenge, but the family has made significant strides in securing land to cultivate corn silage and grass haylage for their cows. Utilizing a Total Mixed Ration (TMR) feeding system, the Larsons ensure that their cows receive a balanced diet of homegrown corn silage and haylage.
### Southeast Milk Market
Jacob Larson also serves as the board president of Southeast Milk, a dairy cooperative operating in six states across the southeastern U.S. The cooperative faces the challenge of operating in a high fluid milk market, where balancing the needs of multiple milk plants can be a complex task. Dealing with fluctuations in milk demand and supply requires strategic planning and coordination to ensure profitability for dairy farmers.
The recent USDA ruling on the Federal Milk Marketing Order (FMMO) hearings is eagerly awaited by dairy farmers in the southeast. Proposed changes, such as adjusting component formulas and increasing price differentials, could potentially lead to higher milk prices for producers in the region. Jacob believes that these reforms are essential for sustaining dairy farms in the southeast, where many have struggled to remain viable amidst economic pressures.
### God’s Calling
For Jacob Larson, farming is not just a profession; it’s a calling that he feels deeply connected to. Inspired by a sense of purpose and a dedication to continuing his family’s legacy, Jacob embraced farming as a way of life at a young age. Alongside his brother Travis, Jacob returned to the family farm in 2003 to manage the dairy operations and uphold the values instilled by his grandfather and father.
Over the past two decades, the Larson family has focused on improving operational efficiencies, enhancing cow health, and adopting new technologies to streamline dairy production. While the herd size may have decreased over the years, the Larsons have concentrated on maximizing productivity and maintaining high standards of quality in their dairy operations.
Looking ahead, the Larsons are exploring opportunities for growth and innovation, particularly in the realm of technology. Embracing advancements in data analytics, genomics, and farm management systems, the family is committed to staying at the forefront of dairy farming practices while upholding their core values of honesty, integrity, and hard work.
### Handshake Contract
At the heart of the Larson family’s success lies a commitment to honesty, trust, and integrity in all their business dealings. Jacob Larson reflects on the valuable lessons he learned from his father and grandfather about the importance of integrity and leadership. In an industry where relationships and reputation are paramount, the Larsons pride themselves on upholding their end of the bargain with a simple handshake.
As they pass on their legacy to the next generation, the Larsons remain focused on nurturing future leaders who embody the same values and work ethic that have defined their family for generations. While the dairy industry may present challenges and uncertainties, the Larsons are determined to navigate the changing landscape with resilience and a steadfast dedication to excellence.
In conclusion, the Larson family’s story is a testament to the enduring spirit of Australian dairy farmers who face challenges with grit and determination. Their commitment to tradition, innovation, and family values serves as an inspiration to dairy farmers across the country. As the industry evolves, the Larsons stand as pioneers, forging a path forward with integrity, hard work, and a deep-rooted passion for dairy farming.
—
If you enjoyed learning about the Larson family’s journey in the dairy industry, consider subscribing to Cattle Weekly’s newsletter for more inspiring stories and insights from the agricultural world. Share your thoughts on the challenges faced by dairy farmers in Australia and how they overcome them in the comments below!
